Actually, I'm not instructing--I'm asking. SEO is something very new to me. It’s funny, you spend years working on B2C web sites, and many of the changes requested by the marketing group revolved around SEO--somehow, very little sunk in. Anyway, I've been fumbling through the process, trying to get my restaurant guide website up to snuff. Fortunately, there are resources available.
A co-worker and friend of mine has a great mountain bike trail site and I've learned quite a bit from his efforts. Primarily, using URL re-writing to allow search engines to process dynamic pages easily, as well as getting some important keywords into the URL. Apparently search engine bots weight this heavily.
Also, I've subscribed to a service to submit my website to several directories. This creates a pool of back links, which search engines use to determine the value of a website. I've slowly seen my Google page rank jump from zero to a whopping one.
A really cool website that I found on Chris Brogan's blog is the Website Grader from Hubspot They have a tool that analyzes your site's content, features, back links, and a whole bunch of other factors, and then give it a grade. I use this thing every couple of days and try work off their recommendations. I've grown my grade from 55 to 88. I've also created Facebook and Myspace pages.
What should I do next? My Google ranking is growing, but I can't seem to make much progress in Yahoo or MSN. I'd love to hear any advice.
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